Unified Communications and IP Telephony Will Revolutionize the Way People Communicate, Live and Work

18. 11. 2007 | 11/2007 | Komentáre čitateľov [0]

Unified Communications and IP Telephony Will Revolutionize the Way People Communicate, Live and Work. China’s enterprise IP telephony equipment market reached US$160 million in 2006, according to IDC's China IP Telephony 2007-2011 Forecast and Analysis: The Road to Unified Communication (Doc #CN206105P). IDC forecasts that the market will grow to US$680 million by 2011 with a Compound Annual Growth Rate (CAGR) of 33.3% from 2007-2011.

Unified Communications and IP Telephony Will Revolutionize the Way People Communicate, Live and Work

China’s enterprise IP telephony equipment market reached US$160 million in 2006, according to IDC's China IP Telephony 2007-2011 Forecast and Analysis: The Road to Unified Communication (Doc #CN206105P). IDC forecasts that the market will grow to US$680 million by 2011 with a Compound Annual Growth Rate (CAGR) of 33.3% from 2007-2011.

“The emergence and promotion of Unified Communications (UC) will propel the development of enterprise IP telephony equipment and the overall market. The deployment of IP telephony and UC will result in lower cost, higher work efficiency, and improvement of service process to users”, says Milly Xiang, Research Manager for IDC’s China Telecom Research.

“Presence” is the most attractive feature of an UC solution. “Presence” refers to an individual’s state of communication at any point in time, i.e. whether the user is currently available and his/her preferred mode of communication. In this way, users can decide how to communicate at any time and anywhere, according to the situation, and achieve seamless communication.

Since 2006, UC has received extensive media publicity and coverage. In 2007, major vendors launched UC solutions in China, accompanied by strategies on market development, product positioning and partnership. Although a consensus has been reached in the ICT industries that UC represents the future of IP telephony, vendors continue to debate its value and offer their unique market positioning of UC.

From IDC’s perspective, UC provides a common platform to integrate the directory and routing of applications and other functions. It delivers, manages, and supports more communication applications including advanced IP telephone calls and management, Web, audio and video conference and instant messaging. These applications can be realized via desktop and mobile terminals for a seamless user experience.

Figure 1

Currently, there are only a limited number of enterprises that have deployed UC, which is based on the reintegration of existing applications. Users are cautious to deploy UC applications due to cost, technical issues and other factors. With further technological development, the interoperability among products and applications will be improved. In addition, prices are expected to become more competitive due to aggressive marketing by vendors. With increased adoption, Unified Communications will revolutionize the way people communicate, live and work.

IDC recommends the following to end users who are considering the adoption of UC:

1.Assess your current voice and data networks and determine the functions that are critical to business functions

2.Identify business processes that involve voice interaction and those that are driving your core business

3.Understand solution offerings and application integration capabilities provided by UC vendors, and find a platform that will enable your company to try new applications with minimal investment. Focus on improving and adding value to existing processes rather than creating new processes

IDC encourages solution providers to:

1.Work more closely with line-of-business managers to better understand the business processes

2.Calculate ROI of UC implementations that focus on increased revenue, increased uptime, and improved customer experience

IDC advises service providers to:

1.Provide managed services to help enterprise users solve problems and challenges in transitioning from traditional telephony to IP telephony systems. It is important to note that most enterprises do not have the capability nor resources for the transition and management of new IP networks

2.Provide hosted IP Telephony and UC platform for small and medium-sized enterprises and for those who do not want to purchase and maintain communication platforms

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