The Impact of Digitalization – a generation apart

14. 11. 2007 | 11/2007 | Comments [0]

The Impact of Digitalization – a generation apart. The report examines the impact of new digital media on different consumer generations. The report examines the impact of new digital media on different consumer generations, from Baby Boomer to Generation Y and features interviews with such distinguished thinkers as David Weinberger, author of The Cluetrain Manifesto; Chris Anderson, author of The Long Tail; Frances Cairncross, author of The Death of Distance; Cory Ondrejka, Chief Technology Officer of Linden Labs, creator of Second Live; and Paul Saffo, a forecaster and fellow The Institute of the Future.

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