PAC’s Top 10 of IT Trends for 2013

29. 01. 2013 | Komentáre čitateľov [0]

As industry analysts we are regularly asked at year-end about the new topics and trends that will be on the IT agendas in the coming year. When we then outline the developments we expect in the following 12 months, we often hear: “But this is nothing new, we already had that”. Yes, that is right, ICT topics do not change every year, but develop continuously over longer periods.

There are, however, topics to which we will pay particular attention in 2013. Our list below does not reflect any ranking though. We are looking forward to supporting you with our analyses and projects around these topics and wish you a successful year 2013!

1. Cloud Computing: SaaS

Software as a service (SaaS) will continue its substantial influence on the software market in 2013. Ever more and comprehensive SaaS solutions are available, and traditional areas such as collaboration, unified communications and CRM up to entire ERP systems from the cloud keep on growing rapidly. Alongside the SaaS specialists, software houses increasingly position themselves with SaaS solutions that can easily compete with traditional software. Companies no longer exclude the cloud topic categorically, but tend to consider SaaS in their investment decisions, weighing all the pros and cons.

2. Cloud Computing: Hosted Private Cloud

The hosted private cloud concept is the logical consequence of traditional IT outsourcing. The technical and commercial advantages of a cloud architecture are combined with dedicated environments for the outsourcing customer. The advantage for the customer lies in the modularity and the possibility to operate a customized system adapted to the maturity of the respective company IT.

3. Cloud Computing: B2B Marketplace for Apps

Inspired by the success of consumer app stores for smartphones, more and more software and technology providers create market places to sell business applications. However, these do not focus on mobile end devices, but are positioned as central sales and operator platforms for cloud services.User companies, for instance, can procure the cloud services of various providers and combine them with each other. In a best-case scenario, the cloud platform operator offers invoicing, contract design and quality control of the purchased service, end-to-end and from a single source. The customers have thus fewer cloud contract partners, which is particularly advantageous whenever a problem occurs. However, the integration of the cloud services of different providers still represents a considerable challenge for cloud marketplaces and their customers; there is still significant room for improvement in terms of standardization and interoperability.

4. Mobile Device, Application & Data Management

For years, many companies have ignored the uncontrolled growth of mobile devices and turned a blind eye as employees have downloaded all kinds of apps onto their business smartphones and tablets. Now they are getting under pressure to take action, as the resulting jungle of devices and apps can no longer be managed efficiently and holds enormous security risks.The availability of solutions and services for a secure management of devices, applications and data as well as enterprise app stores has grown considerably over the last two years. This offers attractive growth potential for providers that are positioned accordingly: PAC estimates that the worldwide market for mobile devices and application management software will grow by approx. 35 percent per year on average. We will take a closer look at these topics in summer 2013, within the framework of our European multi-client survey “Mobile Application Stores and Device Management for Companies” and interview companies in Germany, France and the UK about their deployment, requirements and investment plans.

5. Business Intelligence/ Business Analytics

Business intelligence and business analytics will continue to be central topics on the enterprise agendas in 2013. They require a solid basis for their decisions and planning. Solutions that offer easier and more flexible operation – also via mobile devices – and support the business lines as well are high in demand. As a result the need for efficient data management is growing accordingly.

6. Big Data

Big data is no longer an abstract trend for companies, but has become reality. Not only are they looking for ways to handle the flood of data, but also for solution approaches to make full use of the business opportunities that big data represents. This will push initial investments in the areas of data management and data analysis as well as investments in the respective consulting and system integration services. The great interest in in-memory technologies is related to big data as well.

7. IT security, in particular Cyber Security

As for the perennial issue of IT security, cyber security is at the very top of companies’ agendas in 2013 – in particular for the management. The digitalization of business processes and the related use of the internet and mobile devices are the most relevant drivers for investment in security services and solutions. “No digital economy without digital trust!”

8. Social Business/ Social Collaboration

“Social” is no longer a pure consumer topic, but is increasingly becoming an integral part of companies’ day-to-day business routine. Nearly all technology and software providers provide offerings around social collaboration, communication, contact center or CRM. However, the implementation of technical tools alone is not sufficient. IT user companies need to develop holistic strategies that adequately support knowledge workers in their daily tasks and also the business processes. This represents high potential for system integrators and IT consulting. In 2013, PAC will illustrate the social enterprise topic in various customer projects. Moreover, within the framework of a European multi-client report, we will interview LoB managers in Germany, the UK and France about their strategies, implementation status and investment plans.

9. Application Management Services

Application management services (AMS) or application lifecycle management (ALS) will continue to be among the most important topics for user companies in 2013. The precarious situation of the European economy will bring cost reduction and cost flexibilization to the fore. Cost reduction through industrialized and standardized service provision and offshore delivery capabilities are meanwhile elementary requirements and do no longer represent differentiation criteria for providers. Beside cost reduction, in particular the need for a better support of the business requirements is an important driver for AM/ ALS. Leading to greater expectations towards the providers and a higher share of high-quality services, this trend offers significant differentiation potential for the providers, e.g. through verticalization and specialization on critical applications (e.g. PLM, MES in the manufacturing sector, billing in telecom & utilities). For 2013, PAC is planning an evaluation of the provider landscape for application management in Germany concerning their suitability or how they meet the user requirements, within the framework of a PAC RADAR.

10. Standardization/ Industrialization of Applications and Infrastructures

The need of enterprises for ongoing standardization of applications and in particular infrastructures is still prevalent. Many large companies still operate more than 500, partly highly redundant applications and dozens of data centers – without sufficient transparency concerning costs and capacity. Therefore this topic has remained among PAC’s Top 10 Trends for 2013. The optimization potential is still enormous.

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